Jobs to be Done
People in your company hold strong assumptions about your customers. These assumptions have supported lots of past decision-making and significant investment - in things that might not be valuable.
Discovery
A collection of 3 issues
Get out of the building
Customer empathy has a half-life of 30 days. The only way to truly recharge this is to meet your customers, in-person, in the place where they use your product.
Validation Board
Many companies that are not product-led do not expect their PMs to validate ideas or understand markets - instead, they just want them to build things that seem obvious based on conversations the leaders are having. Here's how to start talking about evidence.